Area Sales Manager โ Coca-Cola Beverages Botswana | Francistown | Apply by 24 August 2026
Coca-Cola Beverages Botswana is looking for a suitably qualified and experienced Area Sales Manager to join its team in Francistown, Botswana.
This is a permanent opportunity for a sales professional with a Bachelorโs Degree in Marketing, Sales or an equivalent qualification and at least 3 years of frontline sales experience within an FMCG environment.
Job Details
Position: Area Sales Manager
Company: Coca-Cola Beverages Botswana
Location: Francistown, Botswana
Job Category: Commercial โ Sales and Marketing
Employment Type: Permanent
Reference Number: CCB260814-1
Closing Date: 24 August 2026
About the Position
Reporting to the Sales Director, the Area Sales Manager will be responsible for driving effective trade execution and revenue growth across assigned territories.
The successful candidate will also develop and manage a high-performing sales team, strengthen customer relationships, manage distributor performance and ensure company resources are effectively utilised to increase sales volumes and market share.
Minimum Requirements
Education
Applicants should have:
- Bachelorโs Degree in Marketing, Sales or an equivalent qualification
Experience
Applicants should have:
- At least 3 years of frontline sales experience
- Experience within an FMCG environment
- Team management experience will be an added advantage
Key Duties and Responsibilities
Sales Execution Excellence
The successful candidate will:
- Ensure effective trade execution across assigned territories.
- Implement Route-To-Market (RTM) principles.
- Support initiatives aimed at increasing sales volumes.
- Drive improvements in market share.
- Ensure sales activities are effectively executed within the market.
Revenue Growth
The Area Sales Manager will be responsible for driving:
- Volume growth
- Net sales revenue growth
- Increased penetration of key product packs
- Improved sales performance across assigned territories
Sales Team Development
Responsibilities include:
- Building a high-performing frontline sales team.
- Motivating sales employees to achieve targets.
- Coaching and mentoring team members.
- Providing opportunities for employee development.
- Supporting training and continuous improvement within the sales team.
Customer Relationship Management
The successful candidate will:
- Build and maintain strong customer relationships.
- Ensure high levels of customer satisfaction.
- Communicate effectively with customers.
- Address customer needs and expectations.
- Support effective service delivery.
Resource Utilisation
The role requires effective management of:
- Sales tools and resources
- Promotional materials
- Resources required by frontline teams
- Distribution of materials across relevant sales channels
Resources should be used effectively to support commercial objectives.
Distributor Management
The Area Sales Manager will:
- Manage distributor sales performance.
- Monitor distributor volume targets.
- Regularly review actual sales volumes against targets.
- Develop tactical plans for promotions and marketing activities.
- Ensure distribution partners understand commercial activities taking place within their respective territories.
Skills and Competencies
Candidates should demonstrate:
- Strong sales leadership abilities
- Coaching and mentoring skills
- Good knowledge of FMCG sales practices
- Understanding of Route-To-Market principles
- Knowledge of market execution standards
- Strong relationship-building abilities
- Customer-focused approach
- Negotiation skills
- Conflict and dispute-resolution skills
- Strong communication skills
- Determination and results orientation
- Ability to work towards demanding sales targets
- Ability to interpret sales reports and take appropriate action
- Ability to use digital platforms to optimise sales performance
Ideal Candidate
This opportunity may suit someone who can effectively balance people management, customer relationships and commercial performance.
The successful candidate should be comfortable analysing sales results, identifying underperforming areas and developing practical actions to improve performance.
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